5 tips to future-proof your marketing!

The business world is evolving daily and with newer technologies and a change in consumer behavior, it becomes imperative that your business has a sound marketing strategy in order to survive.

Whether the size of a business is small or large it is seldom satisfied with its existing position. To grow or expand any business, you neeed proper innovative marketing tactics so that it can move swiftly and can spread its wings. In this article we have mentioned five best marketing strategies that can lead to the growth of your business.

Research on Consumers- You need to conduct research on consumers about their likes, dislikes, expectations, satisfaction level, future desires etc. The tastes and desires for any particular product vary from person to person. So for an effective and appropriate result- oriented research you may pick a particular segment of consumers for a particular product type. For instance, baby foods are used and searched by the new born baby’s mothers. So for baby products this section of consumers needs to be enlisted and a proper research can be held regarding their expectation, satisfaction level with current existing product and accordingly future products can be produced. Johnson & Johnson, the leading baby products manufacturer worldwide, applies this strategy.

Facilitate Free Trials- Give an opportunity to your potential customers or existing customers to be able to do a free trail. This marketing strategy proves effective while launching any new product or service. As people gets services or products to use for free, they don’t hesitate to use it and once this free trial ends its users get familiar with its features and drawbacks. This leads to increase in number of buyers. For instance, JIO SIM launched in India by Reliance gave free three months trial facility and later on extended it for three more months.

Expand Your Business Network- The core of business growth lies in its dynamic nature. If you want your business to last longer then you have to think first how can you expand your business network. Business in a limited space or with limited products will last for sometime but not forever.

Enhance your business contacts, move with proper strategy, find out upcoming future need and determine your plan. You have to execute all these steps with proper plan and see its effective result within a few months. For this you can attend business seminars or conferences or fairs that are held worldwide from time to time. Some renowned worldwide business conference organizers are China Entrepreneurs Forum, Australia’s The Entrepreneur’s Un-Convention, and Chicago’s Podcast Movement etc.

Future Forecasting- Future forecasting is one of the most important factor of innovative marketing strategy. Appropriate forecast regarding your business leads to growth of your business and adds value to it. We all know that demand of any product is not at all going to remain in static. Every time something new will grab the old and existing industry. So before such situations occur you need to be ready with your proper future plan in order to cope up with the it.

In this context we can consider the example of Microsoft technology. The reason behind the popularity and demand of Microsoft technology lies in the fact that it believes in innovation. It never gets static with any single plan or technology. By time to time it comes up with absolutely different and latest strong technology.

Relationship Management- Proper relationship management with customers and organization’s people is most required to focus, in order to grow and expand your existing business. This includes clear interaction with your existing customers so that you may understand their need and future expectation as well as you also need to focus on the requirement of your potential customers so that they may switch to your fixed customer. Apart from this as old saying goes “charity begins at home”, so the growth of any business is possible when its employees are happy. For this it is needed to take meeting from time to time with the organization people so that you can understand their issues if any and also ask for their suggestion for company’s betterment.

I’m sure this gives you an insight into how you can possibly leverage the right tools in order to strengthen and grow your business further. Bear in mind that this is only a snapshot of the possibilities. Marketing gurus are welcome to pitch in and help us build this list further!

To know how Rational Selling can help you, visit us at www.Rationalselling.com

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