Marketing Strategy Professional

Overview

A SMstudy^® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy^® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy^® Certified Marketing Strategy Professional certification by SMstudy after passing the exam.

Exam Format

• Multiple choice
• 100 questions
• No negative marks for incorrect answers
• 120-minute duration
• Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy^® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy^® Guide – Marketing Strategy book before applying for the SMstudy^® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.).