Changing Trends – Sales In Digital World

Sales has been a traditional domain dominated by seasoned sales persons with over decades of field and customer experience. However, in an increasingly connected world that we live in today, a lot of meaning have come to change. Customer behavior has changed and attention spans are lesser. Also, newer ways of thinking and technology tools are helping reach customers right where they are! Here are some of the changing trends that we have observed.

Big Data Driven

Big data is becoming more and more mainstream. The sources of data collection are multiple and there are systems available to leverage that data. Furthermore, lower costs and increased offerings from cloud-based service providers for big data are helping adoption.

Predictive Analytics

This entails studying customer behavior patterns to predict future patterns and hence guiding decisions for future actions. Predictive analytics are being increasingly assisted with technology infrastructure that can significantly reduce the time of making sense out of available data patterns..

Content Marketing

Content has always been the king. However, users are enticed with media heavy content. We have the tools available to create rich media content and the server/ cloud infrastructure available to serve such content to users across devices. This allows for better engagement.

Social Media

A significant portion of our online time as customers is spent on social media. Use of social media channels to reach out to prospective customers allows businesses to deliver a personalized experience. Facebook and Twitter have been the forerunners for such interactions.

Marketing Automation

Tools and CRM applications are now tailored to serve the connected sales and marketing environment.  Using applications like CRM4u leads to incremental leads with lesser effort and more customer engagement. Lead and prospect scoring mechanisms in such systems help assign priority for the sales team to act accordingly.

Sales Funneling

Sales funneling is assisted by automation tools like CRM4u which push more qualified leads through sales funnels. This helps reduce the costs and hence results in a better ROI. It also has feedback mechanisms and reports that help with refining sales strategies.

If you wish to learn more about how we at RationalSelling use sales automation tools and would like to implement one of your own for your business, do get in touch with us on info@rationalselling.com.